Client case study · Driveways & patios

How a UK driveway installer booked 21 jobs in their first month

Empire Driveways went from relying on referrals to a full diary of price-qualified surveys. Here is the exact system behind it, and what it takes to run the same play for resin work.

PipelineX · Case study · 4 minute read

Five-person installation crew laying a grey resin-bound driveway

Resin-bound installation in progress. Photo shown for illustration.

The referral rollercoaster

Before Empire Driveways worked with PipelineX, growth ran on word of mouth. A good month came from a satisfied customer telling a neighbour. A quiet month came from nothing at all, and there was no way to plan crews or materials around either one.

The enquiries that did come in were not always worth answering. A resin driveway quote can run to several thousand pounds, and plenty of calls were homeowners who had seen a cheaper gravel job online and expected the same price. By the time the team was back off site to ring someone back, the job had often already gone to whichever installer answered first.

We've used agencies before, but this is on another level. The leads are solid and the system just runs in the background while we're on site getting the work done.
Director, Empire Driveways

What actually changed

PipelineX rebuilt Empire Driveways' lead flow around three moving parts, run together as one system rather than three separate tools.

Meta ads built for driveway work

Campaigns showing finished drives to homeowners in the local radius who can afford them, with a minimum guidance of £1,500 a month in ad spend to generate meaningful data.

AI follow-up in under 5 minutes, day or night

Every enquiry gets an instant reply that qualifies budget, timeline and address before the team ever picks up the phone.

Price-qualified surveys booked straight into the calendar

Surveys that have already been vetted land directly in the diary, not a spreadsheet of numbers to chase down.

qualified leads in first month

jobs booked

days to first ROI

Published results from a real PipelineX client. Every number is from a real UK trades or construction business.

Could this work for resin installers?

Empire Driveways is a driveways and patios business, but the buying decision looks the same across resin work: a high-ticket job, homeowners price-shopping against cheaper alternatives, and a limited number of installers who can be trusted with the work in any one radius. That is the same system PipelineX runs for resin driveway installers.

✓Resin-specific Meta campaign built and live within 7 days
✓AI enquiry qualification answering every lead in under 5 minutes
✓Price-qualified surveys booked into your calendar, not a spreadsheet of numbers
✓Live dashboard with real-time tracking on every lead source
✓Rolling monthly agreement. No setup fees. No lock-in.

Our 98% retention rate comes from performance, not paperwork.

Our systems are built for established installers who can handle more volume. If your business is doing less than £20,000 per month, we are probably not the right fit yet.

Get the same plan for your patch

Free 30-minute breakdown with a senior PipelineX consultant. No obligation, no setup fees, no lock-in.

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Questions installers ask us

How fast will I see leads?

Campaigns go live within 7 days and first leads typically land within 7 to 14 days of launch.

How much ad spend do I need?

We recommend a minimum of £1,500 per month in ad spend to generate meaningful data and results. Your management fee is separate and agreed on your call.

Am I locked into a contract?

No. Rolling monthly agreements only. No setup fees, no lock-in. Our 98% retention rate comes from performance, not paperwork.

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