Now generating in 26 languages

Tell Studio Field your story.
Get a brand kit by lunch.

One paragraph in. A complete brand system out — logo, palette, type pair, voice, and 12 social assets. Built for founders who would rather ship than spend three months in a Notion doc named “brand.”

Describe your company prompt · v3
Brand kit Logo + palette 12 social assets
Generate kit See examples
Free first kit No credit card Commercial use included
Featured in
03 · The problem

Why founders give up on naming.

Three reasons your brand has been a Google Doc with one ugly logo for six months. We watched 400 of them happen before we built this.

Naming paralysis

You have 80 names in a doc. None feel right. The domains are gone. Every time you pick one, you read it back the next morning and want to throw your laptop in the river.

Brand designer wait times

Good independent designers are booked six to eight weeks out. Quotes start at four thousand dollars and that is for the logo alone. Meanwhile your launch slipped a quarter.

Hodge-podge brand kit

A free Canva logo. A palette from a colors-dot-com tab. A font from a Twitter screenshot. Nothing matches. Every new asset looks like a different company shipped it.

04 · The output

What Studio Field generates.

A full, internally consistent brand system. Not six images — a complete kit you can hand to a developer, an agency, or your future self.

01

Logo — primary + mark

Primary wordmark, standalone symbol, monochrome and reversed variants. SVG, PNG (transparent), PDF. Editable in our in-browser tool forever.

02

Palette — 5 colors

Primary, secondary, accent, surface, ink. HEX, RGB, HSL, plus drop-in Figma Tokens and a Tailwind config block.

03

Type pair

Familjen / Inter
DISPLAY · BODY

A display face for headlines and a quiet body face for everything else. Google Fonts first, with a system-font fallback stack so nothing breaks.

04

Social kit — 12 assets

Twelve ready-to-post graphics in Instagram, X, and LinkedIn formats. Quote cards, announcement templates, profile + cover images, all on-brand.

05

Brand voice

"Quiet, generous, a little dry."

A short voice doc — three adjectives, ten “we say / we don’t say” examples, and a paragraph you can paste straight into ChatGPT or Claude for on-brand copy.

06

Asset library

Icons, patterns, illustrations, and stock-style art drawn in your brand’s aesthetic. Forty pieces in the starter kit. Re-roll any time.

05 · Examples

Six kits, six very different stories.

Every kit below was generated from a single paragraph in under two minutes. Names are demo-only — your generated names are screened for trademark conflicts.

Maru

Subscription matcha for tired creatives. Calm, ceremonial, a little weird.

D2C · BeverageJP × NY

Pylon

Open-source observability for AI agents. Confident, technical, slightly playful.

Dev toolsB2B SaaS

Northbank

Embedded banking for small construction firms. Serious, blue-collar, no nonsense.

FintechSMB

Hearthstone

Local-first home insurance for new parents. Warm, protective, honest.

InsuranceConsumer

Atlas Lab

Productivity OS for solo consultants. Sharp, ambitious, modernist.

ProductivityPro-sumer

Bloomlist

Mailing list builder for indie creators. Cheerful, friendly, a little chaotic.

Creator toolsIndie SaaS
06 · The process

Generate in 90 seconds.

Three steps. No briefing call. No mood board. No four-week wait. Studio Field reads the paragraph, picks a direction, and renders the whole system.

1

Type one paragraph

Tell Studio Field what your company does, who it’s for, and the feeling you want. Three to five sentences is the sweet spot. Skip the buzzwords.

2

AI processes

Our model — fine-tuned on 280,000 verified brand systems — picks a direction, generates the logo system, palette, type, voice, and renders the social kit in under 90 seconds.

3

Download or edit

Like it? Download the zip. Want to tweak? Open the in-browser editor, swap a color, regenerate the mark, or re-roll the social kit. Re-export any time.

07 · Pricing

One paragraph. Three plans. Pick yours.

Solo is genuinely free — three kits a month, commercial use included. Pro and Team unlock unlimited kits, editing, and team handoff.

Solo

For founders testing an idea.

$0 / forever
  • 3 brand kits per month
  • Full export — SVG, PNG, PDF
  • Commercial-use license
  • Community Discord
Start free
Most picked

Pro

For founders who ship monthly.

$29 / month
  • Unlimited kits
  • In-browser editor + re-roll
  • Trademark + domain pre-check
  • Moodboard upload
  • Figma file export
Start 7-day trial

Team

For agencies and design teams.

$99 / month
  • Everything in Pro
  • 5 team seats
  • White-label client exports
  • Shared kit library
  • Priority human support
Talk to sales
08 · Social proof

1,142 founders shipped a brand this quarter.

Six of them are quoted below. They are real, they paid, and they would prefer not to redo their old logo.

“I’d been stuck on the brand for nine weeks. Studio Field gave me something I actually shipped — same afternoon. Domain bought, site live, first customer that Friday.”

LR
Lena Rivera
Founder, Maru · D2C matcha

“Our designer quoted me $6,200 and 7 weeks. Studio Field’s Pro kit took 14 minutes and looks better. My CTO actually agreed, which never happens.”

AK
Anders Knox
Co-founder, Pylon · Dev tools

“I run a tiny agency and Studio Field is now the first thing I open with new clients. We white-label, charge for strategy, and ship in week one instead of week six.”

PM
Priya Menon
Founder, Slowloop Studio

“The voice doc surprised me most. Pasted it into Claude and our marketing copy finally sounds like one person wrote it. Three months of inconsistent posts, gone.”

JC
Jordan Cho
Head of Growth, Atlas Lab

“I generated three full kits for three product ideas, picked the one with the strongest visual identity, and that became the company. The brand drove the pick.”

MO
Mateus Oliveira
Solo founder, Hearthstone

“The trademark pre-check has saved me twice already. Beautiful name, lawyer would have killed it. Studio Field killed it first and offered me three alternatives that were also good.”

EW
Eva Wilanowska
Founder, Bloomlist
09 · About

Made by people who shipped brands before AI was a verb.

Studio Field was started by Saoirse Field and Pavel Demir. Saoirse spent six years on the brand team at Linear, where she shipped the company’s third and fourth identity systems. Pavel was a research engineer at Hugging Face working on diffusion models for vector graphics.

They started Studio Field after meeting a hundred early-stage founders who could ship a product in a weekend but stalled for six months on the brand. The tool exists because designer waitlists exist. Both still hand-review the model output every Sunday.

Ex-Linear brand Ex-Hugging Face research 280k brands trained on SOC 2 Type II
10 · Risk reversal

Four reasons there’s nothing to lose.

If you’ve been burned by a bad branding agency, read this slowly.

Free first kit

No credit card. No email gate. Type a paragraph and Studio Field renders the whole thing.

Edit forever

Every output stays editable. Swap colors, re-roll the mark, re-render the social kit any time.

Commercial use

Use the kit for your startup, your product, your client work. Full license. No royalties.

14-day refund

Upgrade and still hate it? Email us. Full refund. Keep the files. We’d rather you didn’t hate us.

11 · Questions

Things people ask before buying.

If yours isn’t here, email hello@studiofield.example and a real human replies in under four hours.

Can I use Studio Field kits commercially?
Yes. Every kit on every plan — including the free Solo plan — includes a commercial-use license. Use it for your startup, client work, products, ads, anywhere. No royalties, no attribution required, no expiry.
Do you run a trademark check?
We screen names against USPTO and EU IPO live trademark databases, plus the top fifteen country registries and major domain registrars, before we show them to you. Conflicts get flagged in the kit. For final clearance — especially for premium or international launches — we still recommend a real IP lawyer.
What file formats do I get?
Logo: SVG, PNG (transparent), PDF. Palette: HEX, RGB, HSL, plus a Figma Tokens file and a copy-paste Tailwind config block. Type pair: Google Fonts references with a CSS @import line and a system-font fallback stack. Social kit: 12 PNGs sized for Instagram (1:1, 4:5, 9:16), X (16:9), and LinkedIn. Pro and Team also get the editable Figma source file.
Can I edit the kit after I generate it?
Yes. Every output opens in our in-browser editor. Swap colors, regenerate the logo mark, switch type pairs, tweak the social kit, re-roll any individual piece. Re-export any time. Your kits live in your account forever, even if you downgrade.
Can I request a specific style or vibe?
Yes. The prompt accepts style notes like “serious financial”, “playful but premium”, “Tokyo street”, “1970s NYC”, “Y2K but tasteful”. On Pro and Team plans you can also upload a moodboard of up to ten reference images and Studio Field will respect the visual direction.
How is this different from Midjourney or DALL·E?
Those tools generate one image at a time. Studio Field generates a system — logo, palette, type, voice, and templated assets that all coordinate. The logo comes out as an editable vector, not a flat PNG. The palette is internally consistent and accessibility-checked. The social kit reuses the same elements so everything looks like one company shipped it.
Who owns the brand kit?
You do. Full assignment. We do not retain rights to your generated kit. We do not train future models on your prompts or your outputs — your inputs are private to your account and deleted on request. Studio Field is SOC 2 Type II and GDPR compliant.
What if I hate the kit?
Two safety nets. One: regenerate as many times as you want — every prompt produces a new direction, and you can also tweak the prompt to nudge things. Two: if you upgrade to Pro or Team and still aren’t happy within 14 days, email us for a full refund. You keep the files. We’d rather you walked away whole.
12 · Your turn

Generate your brand kit.

One paragraph. Ninety seconds. A complete identity system you can ship before lunch. The first kit is free, and yes, you can keep it.

Generate kit See another example