Catalog Entry N°04 · ROI Rank #4

Personal brand without the guru tax.

Info-product margins, audience-driven, invests in funnels. The three variants cover established warm-authority coach, founder-led operator consultant, and a sales-letter-leaning mastermind for $25K+ rooms.

Variants3
Refs captured7
Quality gates7/7
Demographics30-50 year old founders, executives, professionals
01 — The three directions

Same architecture. Three design languages.

Click any sample to open
Warm authority canonical
Variant A40 KB

Built for the operator who's tired of advice that scales nothing.
  • Palette
    cream · ink · earth-coral
  • Type
    Lora + Karla
  • Hero
    split-asymmetric with coach headshot right + asymmetric border-radius 200px 22px 22px 22px
  • Eyebrow
    plain caps + letter-spacing

Established coach with proven results. Warm + premium.

Bolder masculine founder
Variant B40 KB

Operator diagnostics for founders who can't afford another framework.
  • Palette
    off-white · navy · taupe
  • Type
    Cabinet Grotesk 900 + Satoshi
  • Hero
    editorial-text-only + founder photo half-bleed right with name tag
  • Eyebrow
    square mark prefix

Founder-led operator consultant. $5-15K engagements.

Editorial mastermind
Variant C44 KB

A compound twelve months for the fourteen operators who actually compound.
  • Palette
    bone · ink · brass
  • Type
    Cormorant Garamond italic + Inter Tight + JetBrains Mono
  • Hero
    editorial-text-only + fixed magazine corners (Issue N°004 / May 2026 Vol.II)
  • Eyebrow
    numbered + dash + magazine corners

$25K+ referral-only mastermind. 14-seat cap.

02 — Conversion architecture

The Gus Sins 10-Point Sales Page applied.

Same order across all three variants

How each variant carries the structure

Every variant ships in the same 12-section order. Only the design vocabulary changes per niche and per direction.

  1. Big PromiseSpecific operator outcome with revenue or margin lift
  2. Empathy / PainStuck at revenue ceiling 3 years / 60-hr weeks 20% margin / peers scaling past
  3. Opportunity / MechanismWhy we ditched the standard coaching playbook / Compound Method
  4. Before vs AfterSensory contrast: before-coaching vs after-coaching reality
  5. USP1:1 90-day + Voxer + quarterly recalibration
  6. Offer StackOperator Intensive deliverables with $ value + total + investment
  7. Social ProofReal client revenue claims with specifics ($340K → $880K, margin 19→44%)
  8. Risk ReversalApplication-only (filters bad fit) + first-call refund
  9. AuthorityForbes / podcast guest features + client revenue claims with proof
  10. Urgency + FAQ + CloseReal cohort caps (no fake) + 6-8 FAQ + application CTA
03 — Research

Live sites that informed each direction.

Captured via headless Playwright @ 1440×900
Marie Forleo
www.marieforleo.com

Established coach personal brand benchmark.

Jay Shetty
jayshetty.me

Editorial typography + intentional negative space.

Rich Litvin
richlitvin.com

Premium tier $25K+ positioning.

Mel Robbins
melrobbins.com

Founder-as-brand done right.

John Mattone
johnmattone.com

Executive coaching authority.

Captured 9-10/10 sites. Blocked or timed out: Simone Seol (timeout) · Lolly Daskal (Cloudflare verification page).